The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
Time to Prioritize
Have you set your communications and marketing goals? Check. Written out your strategy for how you’ll accomplish your goals? Check. Brainstormed all your tactics for the next steps you need to take? Check. The hard part is over, or so you thought. After looking at page after page of tactics, how do you even know where to start?!
Spot The Fake!
The notifications are rolling in and your follower numbers are going up on Instagram and Twitter. But deep down you have a sneaking suspicion in your gut about some of your newfound friends. The pictures seem phony, the comments disingenuous, the handles don't make sense... are these followers even real?
Show Your Customers All The Love
The countdown to Valentine’s Day is on! (It's on February 14, in case you need the reminder.)
Forget your significant other, family, friends, or that big, beautiful tub of rocky road you might be planning on spending that evening with. How are you going to make the real loves of your life, your customers, feel like they’re loved and appreciated on this day and every day of the year?
Break the Useless Metrics Spell
You know you need to look at your social media metrics regularly. But does it ever feel like Groundhog Day when you try to look at your Facebook Insights or your Twitter Analytics?
Another Tool in the Toolbox
There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?
'Tis the Holiday Marketing Season
Are you feeling that holiday spirit? Is your company’s social media? Today is officially the start of December, and no, it’s not too late to start thinking about a holiday marketing campaign that’s both full of magic and successfully engages your audience. It’s time to start spreading some holiday cheer!