The Slice
Our blog, The Slice, delivers all the answers you need about social media, digital tools, branding, messaging, and more.
It's a Holiday Marketing Miracle
Happy post-Thanksgiving food coma! It's our annual tradition of avoiding shopping malls while Instagramming our epic leftovers sandwich and rocking our sweatpants with the stretchiest waistbands.
Shout Out to My Work Fam
If you've ever gone on Facebook and wished someone a happy birthday, you know that these days the easiest way to celebrate your loved ones is to jump online. Whether you're simply wishing an "HBD" to your second cousin or crafting an elaborate slideshow of photos and videos to post on your bestie's wall, you're putting on a public display of appreciation that also demonstrates that you're a thoughtful person who pays attention to your birthday notifications.
This can easily translate to your business, and today we've got some tips for using social media to show appreciation for your biz besties, your awesome office-mates, your partners in profit! In other words, your staff and colleagues.
What Did You Say About Me?
When you click "post," "publish," "send," or "update," you're putting a little bit of your brand out into the world for your target audience to see. But do you know what they are saying about you on their social media channels or their websites?
Let's talk about brand monitoring.
Your LinkedIn Performance Review
You did it! Both you and your company are successfully set up on LinkedIn. As your new digital colleague, we firmly shake your hand in congratulations.
Your profiles are set up, your keywords are optimized, and your blank update box is staring back at you on your Company Page, waiting to receive your professional wisdom. The pressure’s on. What should you write? And how do you even know if your updates are reaching your audience?
Suit Up for Social Media
It may be casual Friday, but this Slice is all business. Welcome back to the world’s biggest office, LinkedIn! You already know how to up your personal profile’s game (like the boss you are), so get ready to take the next step: making your company page professionally awesome. With the right tweaks, updates, and images, your LinkedIn company page could show the world:
Let's Get Down to Business
Imagine you're on your couch, on your cell phone, scrolling. Are you saving ideas for decorating your bathroom on a budget and recipes for a brunch you will probably never host? Are you liking baby announcements and stalking your ex-boyfriend's posts? Or are you checking out new professional opportunities, connecting with former colleagues, and commenting on a thought-provoking blog that will definitely win you points in your next chat with your boss?
Hopefully you've figured this out, but there's a social network out there that will help you step up your business game and be a more professional shawty: LinkedIn!