It may be casual Friday, but this Slice is all business. Welcome back to the world’s biggest office, LinkedIn! You already know how to up your personal profile’s game (like the boss you are), so get ready to take the next step: making your company page professionally awesome. With the right tweaks, updates, and images, your LinkedIn company page could show the world:
Imagine you're on your couch, on your cell phone, scrolling. Are you saving ideas for decorating your bathroom on a budget and recipes for a brunch you will probably never host? Are you liking baby announcements and stalking your ex-boyfriend's posts? Or are you checking out new professional opportunities, connecting with former colleagues, and commenting on a thought-provoking blog that will definitely win you points in your next chat with your boss?
Hopefully you've figured this out, but there's a social network out there that will help you step up your business game and be a more professional shawty: LinkedIn!
Do you KNOW what today is? It’s the most special of days in Weekly Slice history: our one-year anniversary! That’s right, as of today you have 52 weeks of social media savvy, gif-tastic, witty (or at least we try) advice in your inbox.
So now you know all about the power of user experience and why it matters. (Quick refresher: poor UX ≠ success). But when you start thinking about UX and your company, who are those users? What do they need? What motivates them? Do they even use (or understand) social media? Heck, what are they doing in their free time?
Not to sound creepy, but user experience (UX) is all around you. It was there in that product you threw away because you hating using it; it's in every "click to subscribe" and "add to cart" button you've been compelled to push this month; and it will be in the next website you land on that's so unusable you'll have this reaction:
Staying on top of the latest and greatest trends in the World of Social Media can be an uphill battle. In fact, earlier today someone asked us how we keep up with this constant onslaught of changes, updates, and news.
We started last week with the basics of our Facebook Insights dashboard, everything from engagement to followers to page actions. (Missed it? Need a refresher? Click here).
Pat yourself on the back, young grasshopper, because you are now ready to take the next step in our journey:
How are your individual posts measuring up?
Imagine: You’ve been managing your company’s Facebook page. You’ve drafted content and posted, garnering a few likes or shares here and there. You've shared it with your friends and family, and they're super pumped about it.
You’re probably feeling pretty pleased (who doesn’t love the instant affirmation of a like?), but how do you really know if your content is working? Let's dive into your Facebook page’s Insights (located at the top of your Facebook page) and…
ACK! Information overload!
You’ve finished writing your blog post and the hard part is over... or so you thought! Time to put the metaphorical icing on the cake of your post with a title that will titillate your audience.
Coming up with a blog post title can be both infuriating and fun. How do you write the perfect one that reflects your personality but also reflects your audience?