Over the past few weeks, we've given you the 411 on Instagram advertising and showed you how to easily post from both the mobile app and Facebook's ad manager. But what happens when your colleagues or your boss ask you how well your advertising performed?
Last time on The Slice, we took a look at running an ad directly through the Instagram mobile app. But let's be real: If you're like most people, you are also spending a fair amount of time on Facebook.
Last week we got your creative juices flowing with tips on how to create #amazeballs Instagram images and captions. Now it's time to debut your hard work to the world by running your very own Instagram ad.
We've talked about Instagram before. Now it's time to boost those beautiful, curated, brand-friendly Instagram posts to your target customers. Before we get into the technical specifics of how to run an Instagram ad, let's talk about the two most important things: your visuals, and your captions!
Let's just get straight to the point.
It's time for social media news!
If you've spent any time Googling for tips on "writing better marketing copy," we're guessing that you've run into the same advice, over and over and over:
Use active voice.
Let’s be honest. Everything can feel just a little (or maybe a lot) fake these days when you open up your Instagram feed. From those annoying little bots that leave fake comments to sketchy services promising more followers, it can be hard to determine what’s real. The good news is that Instagram is starting to take action. This week, we’re going over how Instagram is keeping it real by providing more crucial information to users and verifying more accounts. That way, no one will look at your account and say:
Communication today is increasingly virtual. Think about all the times you've shot off a text or email versus picking up a phone. You're not just talking to your homies; you might also be texting a hair salon to see if there's an appointment available this weekend, or setting up a dinner reservation through an app. Businesses of all kinds are adapting to meet people on the communication channels they are already using.
If we’re being honest, optimizing a Business Facebook Page is quite the process. You have the Template (🎉good job nailing that last week🎉), About language, graphics, buttons, tabs, messaging and auto-responders... the list goes on, and updates to these features happen often, and often without warning. It can feel really tempting to just post every so often, ignore all the features, and hope it still works for your business. This week, it’s time to be a little more pro and level up your Facebook marketing!
Whether you inherited a company’s Facebook Page or created your own from scratch, there are SO MANY ways you can customize it. And Facebook keeps adding more and more tools, such as featured user recommendations and adding new buttons to encourage action. There's a solid chance that, unless Facebook is your full-time gig, you're not aware of all the things you can do to make your page look, like, totes gorge!