The Brand Identity Crisis

Imagine that your brand is a person, with a defined personality and a sartorial style. Who would they be? Is your brand a smart, funny, self-described nerd, always ready with a pun? A social butterfly who greets everyone with a hug and never comes to a dinner party without a gift? Or a social activist, galvanizing a group for a cause and carrying a megaphone?

These Metrics Make You Look Good

Not all social media metrics are created equal. Some can give you key actionable insights into your business, but others just flatter your ego. While that's nice every once in a while (we're all about boosting that mojo) we want to make sure you stay focused on metrics that matter. How do you know if social media is actually helping you achieve your business goals?

We Should See Other People

We know you’re big fans of the Slice each week, but we also know we’re not the only resource you rely on for marketing, social media, branding, and life advice. We get it! It’s a great, big Internet out there! Plenty of blogs in the sea!
But all of that info that’s posted each and every day on countless other websites can leave you overwhelmed with options. How do you weed out the good stuff from the people who just want to trap you in their sales funnels forever?