MEET THE TEAM
We know that marketing and communications work is daunting. Building a brand, crafting effective copy, and learning who your customers are and what they want most is actually a much bigger endeavor than they tell you it is in all those cheap e-books and expensive online courses.
That’s why we founded The Good Lemon in 2015: to get you closer to your goals using data-driven tactics, and to make sure you have a solid foundation of knowledge and skills for the future.
We have a team of motivated and experienced communicators, who understand that every client is unique.
We aim to give honest, thoughtful, and nuanced advice and support, based on research and best practices.
And we are dedicated to making sure that no one we know is duped or scammed again by shiny gimmicks, exorbitant rates, and empty promises.
Megan Barrett, Co-Founder
Megan focuses on operations, managing The Good Lemon’s contracts, budgets, and everything in between.
Megan helps small businesses, social enterprises, and nonprofits leverage digital communications to engage their audiences and reach new customers. She geeks out over data and spreadsheets, but is driven by finding creative ways to connect organizations with their perfect customer, advocate, or member. Megan has co-led two startup organizations, building customers, partnerships, and teams to effectively grow these projects from the ground up.
Megan’s heart is in supporting local businesses and environmental sustainability. She loves camping, yoga and her CSA, and hopes to visit every National Park in her lifetime.
Katie Stanton, Co-Founder
Katie leads The Good Lemon’s client work and manages contractors, partners, and project management systems.
Originally from the suburbs of DC, Katie co-founded The Good Lemon after leading digital communications for national non-profits, such as the YWCA USA and Vital Voices Global Partnership, and executing digital advocacy and CSR campaigns alongside big brands and government agencies.
Katie graduated from George Mason University with a degree in English. She travels at least twice a month (if not more!) and likes to throw dinner parties, watch food documentaries, and collect cookbooks that she reads and rereads like they’re novels.
As seen in:
Women in Tech: Katie Stanton
Michelle McGuire, Marketing Consultant
Michelle is passionate about working with businesses and organizations driving social impact worldwide. She started her career working at international development nonprofits addressing global issues, ranging from food security to women's empowerment. She is driven by finding ways to communicate both creatively and effectively through blogging, social media, and strategy development. Michelle loves photography, reading about current issues, and planning her next adventure outside of DC.
Erin Mishkin, Social Media Consultant
Prior to joining The Good Lemon, she worked in public media for 15+ yrs, specializing in communications, community engagement, and talent development. She has a knack for developing great working relationships and helping people make the right connections to both people and ideas.
Erin has a background in arts education and has worked for NPR, The Institute of Contemporary Art in Boston, AIR, and The Urban Institute. In addition to her work with The Good Lemon, she's currently a copywriter for the News Revenue Hub.
Tiffany Coe, Social Media Consultant
Tiffany Coe has more than a decade of experience in the media and marketing industries and has worked for companies including National Public Radio, Atlantic Media Company, and CFO Publishing/The Economist Group. She currently serves as a consultant to several B2B and B2C brands—assisting with events, social media, website optimization, ghostwriting, and overall marketing strategy.
Richelle Kimble, Visual Designer
Richelle Kimble is a visual designer and brand developer that creatively communicates the offerings of organizations and businesses. With an educational background in journalism and multiple years of design and editing experience, she is able to connect brands to their audience through intentional content creation and bold visual direction.
She’s roused by projects with fluid yet unique aesthetics, team collaboration, and eloquent ideation. When she’s not perfecting material for work, she’s finding rocks to climb, reading or writing poetry or nonfiction, nursing houseplants, brewing delicious coffee, and packing her Osprey for upcoming travels.
Karelyn Lambert, Executive Virtual Assistant
Karelyn Lambert is a freelance Executive Virtual Assistant. For sixteen years, she has cultivated her experience in Executive Administrative positions at companies including Whitney National Bank, AT&T, the City of New Orleans, Friedman Marketing and Quick Test Heakin Research. In 2016, she founded her own website KarelynEVE.com.
Karelyn has worked with clients in various fields including public relations, communications, education, information technology and content marketing. When she’s not helping savvy small business owners and entrepreneurs spend less time on administrative tasks, so they can focus on what’s really important you’ll find her in NOLA with her husband, three kids, dog, and two cats.
We also work with a stellar team of graphic designers, web developers, videographers, and others who can handle your content needs. Meet them here!