This week, we’re focusing on LinkedIn, an underrated platform that more and more of our clients are finding to be a valuable channel for engagement and audience-building. It ain’t just about recruiting anymore, folks!
Even after everyone said they would #DeleteFacebook last year, 68% of Americans are using it. We're sure at least a few of those folks are in your target audience.
If you’re just using Twitter to RT news articles and share your latest blog post, you’re not doing it wrong… but you can and should do more.
Over the course of the year, we'll walk you through all of the practical skills you need to take your digital marketing and communications to the next level, from building a work plan that actually works to producing better, more baller content.
This year, The Good Lemon could be found taking care of business (every day), taking care of business (every way). It's been a crazy busy year for our team, which is crazy good!
Let's get ahead on that strategic marketing planning, so you can use your holiday break productively to plan, organize, and impress the heck out of your team.
Here are 10 must-do tasks that will help you ring in 2019 with confidence.
Over the past few weeks, we've given you the 411 on Instagram advertising and showed you how to easily post from both the mobile app and Facebook's ad manager. But what happens when your colleagues or your boss ask you how well your advertising performed?
Last time on The Slice, we took a look at running an ad directly through the Instagram mobile app. But let's be real: If you're like most people, you are also spending a fair amount of time on Facebook.
Last week we got your creative juices flowing with tips on how to create #amazeballs Instagram images and captions. Now it's time to debut your hard work to the world by running your very own Instagram ad.
We've talked about Instagram before. Now it's time to boost those beautiful, curated, brand-friendly Instagram posts to your target customers. Before we get into the technical specifics of how to run an Instagram ad, let's talk about the two most important things: your visuals, and your captions!