Over the course of the year, we'll walk you through all of the practical skills you need to take your digital marketing and communications to the next level, from building a work plan that actually works to producing better, more baller content.
Over the past few weeks, we've given you the 411 on Instagram advertising and showed you how to easily post from both the mobile app and Facebook's ad manager. But what happens when your colleagues or your boss ask you how well your advertising performed?
Last time on The Slice, we took a look at running an ad directly through the Instagram mobile app. But let's be real: If you're like most people, you are also spending a fair amount of time on Facebook.
Last week we got your creative juices flowing with tips on how to create #amazeballs Instagram images and captions. Now it's time to debut your hard work to the world by running your very own Instagram ad.
We've talked about Instagram before. Now it's time to boost those beautiful, curated, brand-friendly Instagram posts to your target customers. Before we get into the technical specifics of how to run an Instagram ad, let's talk about the two most important things: your visuals, and your captions!