Urbanful: social media, Digital Strategy and graphic Design

urbanful website screenshot

Services Provided:

  • Social Media (Facebook, Twitter, Instagram and Pinterest)
  • Graphic Design
  • Branding
  • Website Copy
  • Digital Strategy


Urbanful was a start-up project of Smart Growth America and consisted of an online magazine and e-commerce marketplace celebrating city life and small businesses based in cities across the country. Proceeds from all sales went directly to benefit Smart Growth America’s work to make cities better places to live.

The Need: 

Urbanful needed to build their social media marketing strategy and brand, as well as use targeted advertising campaigns to direct the right kind of traffic to the website within the first year.

The Solution:

The Good Lemon worked to build Urbanful’s brand and social media from the ground up. We developed sample messaging and used Google Advertising and social media advertising campaigns to test and optimize results. We put together core branding elements to express Urbanful’s mission as a socially-conscious company, as well as communicate its offering to our ideal potential customers.

We disseminated these messages to thousands of followers built across several channels, including Twitter, Facebook, Instagram, and Pinterest. Urbanful’s email newsletter quickly reached over 45,000 subscribers. As a result of this work, Urbanful engaged over 50 small businesses within one year to become a part of its Marketplace and offer their products for sale. The Good Lemon team drove over three million pageviews in the first year, with monthly unique visitors totaling between 45,000 and 60,000. We also consistently established Facebook and Twitter as two of the top sources of traffic for Urbanful.