social media strategy and training for this is my brave

Ending the stigma around mental illness through social media


The Need: 

This Is My Brave aims to end the stigma surrounding mental illness through live performances and creative storytelling. 

The organization needed a full review of their existing social media channels and content, as well as a competitive analysis, strategic recommendations, and a training toolkit for staff and show producers for taking their digital content and community engagement to the next level. 

The Solution:

We conducted one-on-one interviews with key staff to understand the organization’s goals and capacity. We also reviewed the organization’s digital content and management of their social media channels, including content submitted by supporters and show participants, to more fully understand how the brand is portrayed.

After presenting our findings to staff, we drafted strategic recommendations for the organization to address their challenges and to bring their mission to larger audiences, particularly in cities where upcoming shows will take place. We provided monitoring tools and an editorial calendar, and trained staff on how to use them effectively to organize their social media content across channels and as a team. 

Services Provided:

  • Digital Content and Social Media Strategy
  • Competitive Analysis
  • Social Media Toolkits
  • Staff Training

The Results

Based on our research and direct work with staff, we developed a comprehensive toolkit that clearly presents This Is My Brave’s brand voice and tone, lays out best practices and examples for each social media channel, and helps staff measure and analyze performance on each channel. This toolkit also includes best practices for promoting live shows and engaging supporters online at every stage, from planning to performance to follow up.

We also developed a customizable guide for show producers in cities where shows are taking place, giving the organization the tools and training necessary to build a consistent brand, voice, and presence through their digital channels.