SAVE THE SEASON: branding and Website development

Services Provided:

  • Branding 
  • Website Development
  • Website Copy
  • Marketing 
  • Digital Strategy


Founded in Grand Rapids, MI, Save the Season is a new small business that is strongly committed to growing the West Michigan local food movement. Their goal is to work directly with small, family farms to process and preserve their produce and provide them with an additional source of income.

The Need: 

Save the Season's founder, Genevieve Miskell, needed a website and e-commerce platform in order to spread the word about her services and take online orders of her CSA boxes for delivery. 

The Solution:

The Good Lemon created a website using the Squarespace CMS, sourcing photos and writing web copy in order to quickly meet the need of this young business. Website content included the Home, About, and Contact pages, as well as setting up the frame for the Blog, Online Store and providing back-end management and SEO guidelines.

TGL provides marketing and digital strategy on an ongoing basis. 

“Starting a business can be very overwhelming, what with all of the decisions to be made, large and small. The Good Lemon was a wonderful and structured guide to keep us focused and on track to launch successfully, and is a continued support system for ongoing strategic planning.”
— Genevieve Miskell, Owner of Save the Season