Public Citizen: Social media and graphic design 


Services Provided:

  • Social Media (Facebook and Twitter)
  • Graphic Design
  • Marketing 
  • Strategic Consulting 

 

Public Citizen is a non-profit committed to ensuring that all citizens are represented in the halls of power in Washington, DC. For more than four decades, they have proudly championed citizen interests before Congress to challenge corporate power and hold the government accountable.

The Need: 

Public Citizen was in need of comprehensive social media management to help engage and grow their large audiences across Facebook and Twitter, as well as ongoing strategic consulting as they added new staff and programs.

The Solution:

The Good Lemon managed Public Citizen’s Facebook and Twitter accounts for seven months, developing a social media strategy guide, a shared editorial calendar, and frequent interactions with staff across programs. Since Public Citizen’s success is due to effectively engaging their audience to take action on issues across a wide spectrum, the calendar organized input and breaking news from many different team members and events.

We created content, created and distribute graphics, and provided weekly metrics reports on the social content. Based on these metrics we refined messaging and calls to action to increase their effectiveness. We also assisted with high-level online and large, in-person events with partners like MoveOn.org and Consumers Union. And we provided ongoing strategic consulting to all staff regarding social media, digital marketing, live video, and other topics of interest. 

Public Citizen’s Facebook and Twitter audiences grew steadily from March-October 2016. Their Facebook audience increased by over 3,000 fans, crossing the 50,000 mark, and post engagement positively increased over time. Their Twitter audience increased by over 3,000 new Twitter Followers and daily impressions grew, on average, to 30,000 impressions per day.

We approached the Good Lemon because we needed someone quickly to fill in a gap in our social media work. We got a lot more than that.

The Good Lemon’s top-notch professional guidance on social media extends far beyond drafting content. The team helped us assess the way we spoke to followers and better understand how language and consistency in word usage can boost response from supporters. The Good Lemon team also helped us hone our social media strategy. They keep up on the latest platforms and provide detailed information on which might, or might not, work well in the future – and why.

Katie is flexible, highly organized and super responsive. Needless to say, we enjoyed working with the Good Lemon and highly recommend their services.
— Don Owens, Deputy Communications Director, Public Citizen