Facebook just reached 2 billion monthly users. We’re going to let that number sink in for a second. 2 BILLION.
Whether you're a self-proclaimed Social Media Guru™ or you're just trying to find your dream customers via the socials, it's important to keep up with the latest social media news so you don't get left behind. Take it from us!
Don't worry, dude.
Here are some of newest updates and info that you can take straight to your team. And if you've seen something new or cool recently that you'd like to share with the class, comment and tell us! We'll put it in the next Slice.
Facebook ads are getting even smarter:
- You can now target entire families at once! Slight creepiness aside, this type of targeting is useful for starting a conversation within a household or marketing a brand specifically to each family member.
- And Facebook's up close and personal approach is becoming the new norm. A recently filed patent reveals that Facebook wants to understand your facial expressions to see how you react to content.
- In less “we know everything about you” news, Facebook has also released a tool to target ads around birthdays. You can market to not only the person celebrating a birthday and having a “treat yo self” moment, but also to their friends to provide a wink and a nudge for gift or restaurant ideas.
Facebook Live is adding closed captioning capabilities. This is huge news in terms of accessibility and allowing Facebook Live to have an even greater reach. Have you tried it yet?
Instagram is taking on Snapchat and winning. The numbers don’t lie: 250 million active users use Instagram Stories daily, while engagement with Snapchat Stories declined 50 percent during the same period. Yikes!
Business profiles on Instagram (with more than 10,000 followers) can add links to their Instagram stories. Try it out!
Snapchat is still around; you can now create your own geofilter within the app. Play around with the new tool for your next event or even just a fun marketing option when people take an inevitable selfie in your office or store.
Snapchat also rolled out Snap Map, which is a cute and creepy way to track your friends while their app is open. We have mixed feelings on this, so here's how to make sure you've turned on Ghost Mode, which stops the app from sharing your location (it's off by default, too). Once you've got that figured out, you might just want to talk to your kiddos about location sharing. Just sayin'.
LinkedIn has added the ability to add images in your comments. We don't know that many people that are leaving comments on LinkedIn, but there you go.
Pinterest has a feature called Lens, which, if you haven't heard of it, allows you to take a photo of something in the real world (like a cute leather jacket or a piece of avocado toast) and use that photo to search on Pinterest for similar images, and hopefully the exact thing you're looking for, so you can buy it or make it. It is super cool and now it's getting upgraded.
Graphics and video are important, but do you know just how important they are? This new research breaks it down. Spoiler alert: they’re really, really important. Here are some of the key findings:
- 80% of online audiences would rather watch a live video from a brand than read a blog post.
- Original images (such as infographics) get the most engagement at 41.5%.
- 85% of online marketers use visuals. Don't get left behind!