Another Tool in the Toolbox

There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?

Sharing is Charing

You’re hitting your flow, blogging up a storm about your company’s latest updates, intriguing industry news, and your most noteworthy musings. You hit the submit button, knowing your loyal readers will be eager to share your latest post with their friends and send that fresh knowledge out into the universe.

But when you check all your social media channels the next day, it’s like your post was never published. There was not a pin or a tweet or a Facebook post sharing your content. How do you get your readers to take the next step from reading your posts to sharing them on their favorite social media platform? 

Shout Out to My Work Fam

If you've ever gone on Facebook and wished someone a happy birthday, you know that these days the easiest way to celebrate your loved ones is to jump online. Whether you're simply wishing an "HBD" to your second cousin or crafting an elaborate slideshow of photos and videos to post on your bestie's wall, you're putting on a public display of appreciation that also demonstrates that you're a thoughtful person who pays attention to your birthday notifications.

This can easily translate to your business, and today we've got some tips for using social media to show appreciation for your biz besties, your awesome office-mates, your partners in profit! In other words, your staff and colleagues.