The Fake Epidemic

Last week, we went over how to spot the fakers on your Instagram and Twitter accounts. This week, we're talking Facebook, and for very good reason: Facebook admitted just last year that 60 million of their accounts are bots. While that's a drop in the bucket of their (self-reported) 2 billion users, these fakes can still spam your audience, artificially inflate your numbers, and expose you (and your company) to risk.

Show Your Customers All The Love

The countdown to Valentine’s Day is on! (It's on February 14, in case you need the reminder.)

Forget your significant other, family, friends, or that big, beautiful tub of rocky road you might be planning on spending that evening with. How are you going to make the real loves of your life, your customers, feel like they’re loved and appreciated on this day and every day of the year? 

Another Tool in the Toolbox

There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?