Updates and changes to our favorite social media platforms seem to barrel down at us like a speeding train sometimes. We'll be calmly creating a video or designing some graphics, humming to ourselves and following our social media strategy, when, suddenly...
Last week, we went over how to spot the fakers on your Instagram and Twitter accounts. This week, we're talking Facebook, and for very good reason: Facebook admitted just last year that 60 million of their accounts are bots. While that's a drop in the bucket of their (self-reported) 2 billion users, these fakes can still spam your audience, artificially inflate your numbers, and expose you (and your company) to risk.
The notifications are rolling in and your follower numbers are going up on Instagram and Twitter. But deep down you have a sneaking suspicion in your gut about some of your newfound friends. The pictures seem phony, the comments disingenuous, the handles don't make sense... are these followers even real?
The countdown to Valentine’s Day is on! (It's on February 14, in case you need the reminder.)
Forget your significant other, family, friends, or that big, beautiful tub of rocky road you might be planning on spending that evening with. How are you going to make the real loves of your life, your customers, feel like they’re loved and appreciated on this day and every day of the year?
You know you need to look at your social media metrics regularly. But does it ever feel like Groundhog Day when you try to look at your Facebook Insights or your Twitter Analytics?
With Facebook’s massive newsfeed overhaul, it’s time to start thinking about some strategy tweaks to get your audience’s eyes on your content. Your engaging organic posts might not make the cut anymore. But you know what will? Strategically-used dollar bills. Time to test the Facebook advertising waters with boosted posts!
Have you read the recent news about Facebook? It’s more than just a tweak. Facebook is giving its news feed an overhaul to fill it with more friends, family members, and good vibes, and fewer news stories, company updates, and viral videos.
There are so many tools out there designed to help you execute your social media campaigns. There are ones that analyze your analytics, ones that schedule your posts, ones that monitor your brand mentions... the list goes on and on. It always seems like there’s a new one getting added to the list. It can be tempting to add every bright, shiny, and new tool to your digital toolbox, but how do you know if it’s worth it?
Happy New Year! It’s time to shake the Magic 8 Ball and consider what 2018 will mean for your social media marketing strategy. What are the best channels to keep using? What should you try that's new and improved? What won't work anymore?
We hope you have a wonderful holiday break as you get ready for a stellar (and successful) 2018!
Here's how the TGL team is practicing what we preach: